Aligning Brand Idenity | SMILE media
Taste of the Seacoast
Aligning Brand Idenity

Summary

Aligning Brand Identity

Taste of the Seacoast is a reputable online and print publication representing the many restaurants located in the Seacoast, NH area. While the brand identity and recognition of their print publication has always been stellar, they came to SMILE to further improve the quality and functionality of their online publication. They sought a more user-friendly design, an easier way to manage ads, and a better way to manage updates and reduce security vulnerabilities for the website.

SMILE worked closely with Taste of the Seacoast to rebuild and redesign the website for better usability for both customers and employees. We began by migrating the site to a Joomla CMS, and integrated a new theme to match the professional image of the print magazine. The updated theme incorporated much more professional images, and more closely mirrored their brand. The updated website was also built with a much improved ad management system, as well as with better security management tools to thwart off cyber attacks.

Prior to working with SMILE, coupons were mailed to users, and therefore it would take a few days to receive them. We updated the coupon system to allow for instant downloads and printing, so that users could access them immediately. As a result gift card sales increased dramatically, and often sold out quickly.

Services

  • Fixed issues with security patches and updates
  • Improved usability
  • Integrated new website theme
  • Migrated to Joomla CMS
  • Website redesign

Results

Increased Site Stability

Increased website security to thwart cyber attacks.

Improved Conversion Rates

Increased usability and functionality resulted in increased conversions and revenue.