3 Stats that Prove User Experience Matters More than You Think
User experience plays a vital role in either the success or failure of your marketing efforts. If your users aren’t receiving a positive experience each time they interact with your brand – whether it be on your website, a mobile application, on social media or elsewhere – it will be difficult to retain loyal customers.
While there are many factors which play into increased lead generation and conversions – such as pricing, product/service quality, customer service, etc. – user experience matters most. Don’t believe it? Don’t take our word for it. Let’s take a look at the facts:
1. According to a whitepaper published by Dynatrace (formerly Compuware), “88% of online consumers are less likely to return to a site after a bad experience.”
Of course, this makes a lot of sense. If you go to a restaurant and are served undercooked chicken, you probably aren’t going to return any time soon. If you had a rude server, you may go back once more to give them another shot, but then you’ll be on high alert for any faults, and the restaurant had better treat you like royalty – or else. If instead, the staff had done a better job of providing excellent service the first time around, you would likely recommend the place to your friends, family members, coworkers, and even strangers at the bus stop.
Once a customer associates your brand with an unsatisfactory experience, it can be hard to come back from that. Therefore, it’s worth putting in the effort and investment required to get it right the first time. First impressions are critical in many aspects of life, and the user experience you deliver to first-time visitors to your site is no exception.
2. According to Invisionapp.com, “Every dollar invested in UX brings $100 in return.” This same article states that the average ROI for a good user experience design and strategy is 9,900%.
When users have a memorable experience with your brand, they tend to associate your brand with positive feelings. By simply delivering an experience which meets or exceeds customer expectations, you can effectively decrease the cost to acquire and attain new customers, while also gaining more of the market share. It’s easy to see how what may seem like a large investment now can result in ROI that is well worth it in the long-run.
3. Multiple studies (including one from Harvard Business Review) have concluded that satisfied customers are much more likely to recommend products/services to their friends via word of mouth. Specifically, “23% of customers who had a good customer experience told 10+ people.)
It’s true. While yes, you must first invest in creating an exceptional user experience, you’re basically getting advertising for free from your satisfied customers. When you focus on making your customers happy, it becomes easier to build loyal customers and acquire new leads over time. By creating a consistent and positive user experience for each potential customer who comes in contact with your brand, you set yourself up for long-term success.
These are a just a few of the statistics out there regarding the value of a remarkable user experience. Like anything, finding an agency that can deliver exceptional results can be quite difficult. If you’re looking for web design in Boston, SMILE media offers a variety of web design and development services, including top-notch user experience design. Contact us today to get started.