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Search Engine Optimization (SEO)

What is SEO? You’ve heard the term, and you may even have a good grasp on how it affects the overall success of your lead generation strategies. Simply defined, Search Engine Optimization is an online marketing method used to increase website traffic from organic (non-paid) search results, by creating unique and relevant content that appeals to both consumers and search engines. However, there is nothing simple about Search Engine Optimization.

There are many moving parts to an effective Search Engine Optimization strategy, some of which compete with each other by definition. Because humans and search engines analyze websites in very different ways, developing a successful Search Engine Optimization campaign is a complex process that can be extremely time-consuming. With Bing and Google making frequent changes to its search algorithms, it can be hard to keep up with the latest Search Engine Optimization best practices.