Email marketing has always been a key component of a successful digital marketing strategy. It has, however, evolved considerably and is no longer as simple as blindly emailing a list of subscribers with the hope of acquiring interest.
Today’s email marketing must be developed to reach and engage subscribers, inspiring them not only to open and read your message, but also to click through to your website or perform another profit-driving action. Advances in technology have allowed us the ability to not only automate email campaigns, but also to personalize each campaign based on a specific buyer’s habits. We can also schedule timed campaigns using predictive analytics based on previous buyer behaviors.
With the ability to create a unique experience for everyone who engages with your brand, you can effectively reach the right audience, with the right message, at the right stage of the buying process.
5 Steps to developing a successful Email Marketing Campaign
At SMILE media, we know what it takes to attract and nurture potential customers in every stage of the buyer’s journey, and get them to take that next step. Our experienced staff will help you develop a lead-driving email marketing campaign email marketing strategy designed to increase open rates and drive click-throughs to your website.
Contact us for a free email marketing consultation today!