Frontier Travel Technologies

About the Project (McR), a free online motorcycle trip planning service, initially came to Smile MEDIA for help with some simple website functionality issues they were having. Our team of experienced developers worked with McR to rebuild and refresh their website, using advanced technology to ensure an intuitive and interactive user experience - on any device.

Smile’s development team began by fixing all of the code errors and writing new code in HTML5. From there, we performed keyword analysis and made several SEO updates with the goal of increasing the website’s visibility.

Smile MEDIA also used gamification technology to create a points-based system, where users can earn points for their contributions to the McR community, which they can apply to future contests and prizes. Each user also has the ability to create their own, personalized Motorcycle Garage profile, where they can post pictures and videos of their motorcycle and rides to share with the McR community of riders.

Since we began working with McR in 2014, the average monthly visitors have increased significantly. In addition, they have far exceeded the competition in search traffic volume, with 500K+ avg. monthly page views, a 40% growth in users/month, and a consistent ranking in the top search results for the keywords “motorcycle roads,” “motorcycle trips,” and “motorcycle rides.”

Featured Services

  • Enhanced Mobile/Responsive Website Design
  • Developed Dynamic Maps/Custom Routes
  • Introduced Gamification (MCR Points)
  • Enabled Multiple-Event Scheduling
  • Implemented Google DoubleClick for Publishers (DFP)
  • Integrated Google Analytics


  • Drupal 8
  • HTML5
  • CSS
  • AWS S-3 File Storage


  • Non-profit/Travel

An outdated website platform and lack of regular maintenance caused the McR website functionality to stop working as it was originally designed. Upon reviewing the website development code, Smile MEDIA identified several bugs, security flaws, and past-due updates that were preventing the site from working properly.


The updated website is built with Drupal 8, using HTML5, CSS, and AWS S-3 file storage. Enhancements include the design and development of a cleaner user interface, user-friendly navigation, search capability, multiple-event scheduling an enhanced mobile experience, and a more aesthetically pleasing overall design.


“To have achieved the goal in such a condensed amount of time, with so many moving parts is a remarkable case study for anyone who is trying to pull something off like this.”

Bill Belei |



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