Work with the best Digital Marketing Company in Exeter, NH
Smile MEDIA strives to be the best digital marketing and website design agency in Exeter, New Hampshire, with additional locations in Dover, New Hampshire, and Boston Massachusetts. Smile offers a wealth of experience in every aspect of digital marketing, with a focus on helping clients to grow their businesses through strategic, data-driven results. No matter your industry or company size, Smile MEDIA has a digital marketing solution for you.
Do you want to grow your business and increase your profits? Contact Smile MEDIA via phone at 1(603) 609-2002 or request a quote online today.
When it comes to digital marketing companies in Exeter, there’s no better choice than Smile MEDIA. Learn all about the services we offer, below.
Increase the online visibility of your Exeter, New Hampshire business
Benefits of Digital Marketing for Your Exeter, NH Business
Digital Marketing offers many great advantages to companies across all industries, including increasing brand awareness for your business and enhancing your company’s online reach. For those looking to attract more website visitors, increase lead conversions, and ultimately grow your revenue, digital marketing is where it’s at. Your return on investment is significantly greater than most other, more traditional marketing techniques.
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Available Digital Marketing Services for Your Exeter-based Business
BSmile MEDIA deliversa comprehensive list of digital marketing services based on your company’s needs and goals. We’re here to help you grow your business online, with: Search engine marketing (SEM), search engineoptimization (SEO),pay-per-click advertising (PPC), and social media marketing (SMM); as well as content marketing, and email marketing. These methods, when combined strategically, will help you drive more qualified leads to your website, resulting in increased profits and long-term growth.
What Is Search Engine Marketing (SEM)?
Search engine marketing is a mix of digital marketing methods used to increase the online search visibility ofa business. Search Engine Optimization (SEO),Pay-per-click advertising (PPC), and Social Media Marketing (SMM) are all key components of SEM.
Search Engine Optimization (SEO)
No one can buy from you if they can’t find you! Search engine optimization (SEO) is the process of catering your website to the people and search engines that are looking for the products or services you offer, so they can find you quickly vs. your competition. The goal is to ensure that the right people find your website, based on the search terms they enter.
For example, let’s say your business sells outdoor gear, and someone is searching online for bicycles, skis, helmets, gloves, fishing poles, etc. If your website doesn’theave content about the specific outdoor gear that people are looking for, then the right people won’t find your website. SEO helps people searching for your products and services to find your business online, by optimizing your content to focus on the specific keywords they are searching for.
SEO is not an overnight strategy; it requires a lot of time and effort to begin building and growing your online visibility around specific, relevant keywords. However, as time goes on, you will see the benefits of your efforts, and it will become easier to maintain the website traffic and visibility you’ve built. Our team at Smile MEDIA will help you create and increase your search engine visibility for the long-term.
Search Engine Marketing (SEM) / Pay-per-click Advertising (PPC)
Search engine marketing (SEM) is a term describing paid strategies for increasing search engine visibility, though it is often referred to as Pay-per-click Advertising (PPC).
Although very similar to SEO, PPC requires thatyoupay (or bid) - based on the current market prices - to show up higher in the search engine results forspecific keywords that are relevant to your business. When used in combination with organic (unpaid) SEO, PPC can quickly enhance your visibility and ultimately increase lead generation.
When you place a PPC ad, you are only required to pay for visitors who see your ads, and then click on them. The more targeted your ads are, the more qualified your leads will be, and the more efficient and profitable your return on investment will be as well.
Depending on your digital marketing budget, PPC is a great way to advertise for your business.These types of ads can be run on Google, Bing, and Yahoo, as well as on Instagram and Facebook. Smile MEDIA will help you create PPC campaigns that deliver the quality of results you're looking for, and fast.
Social Media Marketing
Another important aspect of digital marketing is social media marketing, a strategy which also helps to increase your website’s online visibility by establishing social proof. It helps to clarify your brand messaging and builds trust and loyalty among your target audience. When properly implemented, social media marketing can have a significant impact on your brand visibility and reach.
In addition to being a key aspect of search engaging marketing, it’s also an important way to communicate with today’s online users. You are absolutely limiting your brand reach if you aren’t participating in conversations about your brand on social media.
At Smile MEDIA, our professionals excel at developing powerful content for various social media platforms to drive strong user engagement build brand loyalty that lasts. Let our team help your business build and grow a social media presence that drives results.
Content marketing is a practice that revolves around using different forms of content to reach your target audience - based on their preferences - and to encourage them to engage with your brand in different ways. Some examples of content used in content marketing campaigns include blogs, infographics, videos, how-to-guides, e-books, webinars, podcasts, e-courses, casestudies, press releases, and much more.
To have the strongest impact on your audience, each piece of content delivered must be strategically developed, as well as contain original, high-quality, and relevant information. The more personalized and engaging the content is, the more people it has the potential to reach.
When content marketing campaigns are data-driven and customer-focused, they have the ability to significantly increase your search engine rankings, your online visibility, and your overall brand awareness. At Smile MEDIA, we work with businesses to develop content marketing strategies to help them reach their online goals.
Email marketing is another excellent way to reach your audience, as well as to nurture your existing leads. When visitors come to your website, they may be in one of several stages of the buyer’s journey. Creating calls to action that ask users to sign up for an email list is a great way to capture those who aren’t quite ready to buy from you but want to hear more about what you have to offer – in a nonintrusive way.
Email marketing also helps you to stay in communication with potential and existing customers, by letting them know about new products and services, and expanding upon your existing ones. You can even get a bit more targeted with your efforts over time, by automating some of your email marketing campaigns to determine which stage of the buyer journey a customer may be in, and what type of email they should get next.
When used in conjunction with other content marketing strategies and social mediaemail marketing is a great way to round out your digital marketing strategy. At Smile MEDIA, we’re here to help you create email marketing campaigns that will increase the quality (and quantity) of leads you receive online, and to maximize your brand visibility.
Driving Growth for Exeter-based Businesses Like Yours
Utilizing SEM, content marketing,andemail marketing, Smile MEDIA has helped many Exeter businesses grow significantly through strategic digital marketing campaigns that drive tangible results.
Smile MEDIA: Striving to be the Best Digital Marketing and Website Design Agency in Exeter
At Smile MEDIA, we have built a reputation for being a top digital marketing agency in Exeter and beyond. We work diligently to deliver results that exceed customer expectations for businesses of all sizes and types.
Why Work with Smile MEDIA?
Smile’s team of digital marketing professionals brings their collective knowledge and experience together to deliver digital marketing solutions that stand out. We believe in the following core values:
- Simplicity and Efficiency
- Long-Term Business Partnerships
- Talent Acquisition and Development
- Client Satisfaction: Guaranteed
Want to Work with Smile MEDIA?
At Smile MEDIA, our goal is to help your business market more effectively, resulting in increased profits and long-term growth. Are you ready to get started?