Looking for the best Digital Marketing Company in Dover, NH?
Smile MEDIA is a digital marketing and website design agency helping clients in Dover, New Hampshire, Exeter, New Hampshire, Boston Massachusetts, and beyond. Offering in-depth experience in all aspects of digitalmarketing, Smile MEDIA helps clients grow their businesses with data-driven results. We offer a variety of digital marketing services to clients of various sizes, and across numerous industries.
There’s no better choice when it comes to digital marketing companies in Dover, New Hampshire. Learn everything you need to know about our services below.
Increase the online visibility of your Dover, New Hampshire business
Why Your Business Needs Digital Marketing
Digital Marketing offers significant advantages to companies in every industry, regardless of where most of their leads come from. A well-researched, data-driven digital strategy will help you increase brand awareness and enhance your company’s online reach. If you’re looking to gain more website visitors, improve lead conversions, and ultimately increase your Outcomes and revenue, digital marketing is the way to go. It provides a higher return on your investment compared with other, more traditional marketing techniques.
Are you Ready to Go Digital? Get Your Free Quote Now.
Digital Marketing Services for Dover-based Businesses
Businesses Smile MEDIA offers afull suite of digital marketing services to help you grow your business online,including:Search engine marketing (SEM), search engineoptimization (SEO),pay-per-click advertising (PPC), and social media marketing (SMM); content marketing, and email marketing. Each of these methods, when combined strategically,can help drive more qualified traffic to your website and business, resulting in increased lead generation and higher efficiency.
What Is Search Engine Marketing (SEM)?
Search engine marketing is theterm used to describe a combination of marketing techniquesthat help increase the search visibility ofa business online. Search Engine Optimization (SEO),Pay-per-click advertising (PPC), and Social Media Marketing (SMM) are all important components of SEM. So, let’s talk about each individual componentof SEM, and how it can help you increase your online presence.
Search Engine Optimization (SEO)
Your website could be incredibly well-designed, well-written, and provide an abundance of information, resources, and helpful products and services for your target audience. However, if no one can find it, then none of the above, matters. Search engine optimization (SEO) is about helping people and search engines find your website online. More importantly, it is about ensuring that the right people are finding your website, based on their specific needs and goals.
For example, let’s say your business sells pool supplies, and someone is searching online for pools, supplies, pool chemicals, pool chairs, etc. If your website doesn’t say about pool supplies or anything related to pool supplies, then you aren’t likely to get the right type of traffic to your website. SEO helps people searching for your products and services find your business, by optimizing your content to focus on the keywords they are searching for.
SEO requires a significant amount of time and effort to begin building your visibility around specific, relevant keywords. However, as time goes on and after you’ve built a strong presence, it becomes easier to maintain the levels of website traffic and visibility you’ve been working towards. Smile MEDIA can help you create and enhance your search engine visibility for the long-term.
Search Engine Marketing (SEM) / Pay-per-click Advertising (PPC)
Search engine marketing is the term used to describe paid strategies for increasing search engine visibility, though you’ll typically hear it referred to as Pay-per-click Advertising (PPC).
Pay-per-click advertising (PPC) is remarkably similar to SEO, in that it is also based on optimizing your website for keywords and phrases that are relevant to the products and services you sell. The difference lies in that PPC requires you to bid - based on market prices - to appear higher in the search engine results for the keywords that you choose. When combined with SEO, PPC can amplify your visibility very quickly, helping you to increase lead generation.
With PPC ads, you only pay for visitors who see your ads and click on them. Therefore, the more targeted your ads are, the better, as you’ll get more qualified leads clicking on your ads, and you won’t be paying for lower quality leads.
PPC ads can be an affordable way of advertising and can be run on any of the existing search engine platforms, such as Google, Bing, and Yahoo, and they can even be run on social platforms like Instagram and Facebook. Smile MEDIA can help you plan PPC campaigns that deliver the results you're looking for, fast.
Social Media Marketing
The third component of SEM is social media marketing, which is a key aspect of increasing your website’s visibility online and helps to establish social proof. It helps to clarify your brand messaging, expand your online reach, and build trust with potential customers. Unfortunately, social media marketing doesn’t always get the attention it deserves, and often isn’t properly implemented. When done well, however, it can be a powerful tool for marketing your business.
Along with being a powerfulcomponent of maintaining a strong digital presence,social media is a form of communication that many of today’sdigital users enjoy and use frequently. Therefore,you are limiting your potential audience by not being involved in thesocial media conversation.
The social media marketing experts atSmile MEDIA excel at creating content for various social media platforms that drives user engagement and builds brand loyalty. Let us help you build and grow your social media presence.
“Content” refers to more than just the written word. It also includes videos, audio files, images, and any other digital media that can be published and shared online. Specific examples of content used in content marketing include blogs, infographics, videos, how-to-guides, e-books, webinars, podcasts, e-courses, casestudies, press releases, and much more.
When itcomes to producing content for the digital world, it’s important that each piece of content is original, high-quality, and relevant to your audience. The more engaging and authentic the content is, the more likely it is to be digested, and potentially shared with others.
When done strategically, content marketing can bean extremely powerful way to increase your search engine rankings, boost your overall visibility, and increase brand awareness. At Smile MEDIA, we understand the importance of great content marketing, and we can help you to become a thought leader in your area of expertise.
Email marketing is an excellent way to nurture your existing leads in all stages of the buyer’s journey. When a visitor comes to your website, they may or may notbe ready to buy somethingfrom you, but they may be willing to fill out a form to get updates or to download content.
Email marketing is also a great way to help potential customers to better understand your productsandservices, and to stay in communication with buyers that may be on the fence about making a purchase. Plus, italso allows you to target your efforts a bit more, which is more cost-effective, since your email subscribers have indicated they want toreceive content from you.
When used in combination with blogging and social media, email marketing can ultimately help you create more powerful digital marketing campaigns.
Helping Local Businesses Grow
Utilizing SEM, content marketing,andemail marketing, Smile MEDIA has helped a variety of businesses in Dover, New Hampshire to grow significantly through strategic digital marketing campaigns that drive tangible results.
Smile MEDIA: Striving to be the Best Digital Marketing and Website Design Agency
At Smile MEDIA, we have built a reputation for being one of thebest digital marketing agencies around. We work hard to deliver results that exceed customer expectations for businesses of all sizes and types.
Why Work with Smile MEDIA?
Smile’s team of digital marketing professionals brings their collective knowledge and experience together to deliver digital marketing solutions that stand out. We believein the following core values:
- Simplicity and Efficiency
- Long-Term Business Partnerships
- Talent Acquisition and Development
- Client Satisfaction: Guaranteed
Want to Work with Smile MEDIA?
At Smile MEDIA, our goal is to help your business market more effectively, resulting inincreased profits and long-term growth. Are you ready to get started?