Dover, NH

  • Digital Marketing

    Digital Marketing

  • Website Design & Development

    Website Design & Development

  • Ecommerce Web Development

    Ecommerce Web Development

  • Custom Software Development

    Custom Software Development

  • Mobile App Development

    Mobile App Development

Increase the online visibility of your Dover, New Hampshire business

Are you Ready to Go Digital? Get Your Free Quote Now.

Our digital marketing professionals deliver cost efficient and effective digital marketingcampaigns for companies ranging from medical facilities and dental practices to telecommunications and software technology companies. We help businesses - of various sizes and types - grow with digital marketing. Request quote to find out why Smile MEDIA is known as one of Dover’s best digital marketing companies.

Digital Marketing Services for Dover-based Businesses

Businesses Smile MEDIA offers afull suite of digital marketing services to help you grow your business online,including:Search engine marketing (SEM), search engineoptimization (SEO),pay-per-click advertising (PPC), and social media marketing (SMM); content marketing, and email marketing. Each of these methods, when combined strategically,can help drive more qualified traffic to your website and business, resulting in increased lead generation and higher efficiency.

What Is Search Engine Marketing (SEM)?

Search engine marketing is theterm used to describe a combination of marketing techniquesthat help increase the search visibility ofa business online. Search Engine Optimization (SEO),Pay-per-click advertising (PPC), and Social Media Marketing (SMM) are all important components of SEM. So, let’s talk about each individual componentof SEM, and how it can help you increase your online presence.

Search Engine Optimization (SEO)

Your website could be incredibly well-designed, well-written, and provide an abundance of information, resources, and helpful products and services for your target audience. However, if no one can find it, then none of the above, matters. Search engine optimization (SEO) is about helping people and search engines find your website online. More importantly, it is about ensuring that the right people are finding your website, based on their specific needs and goals.

For example, let’s say your business sells pool supplies, and someone is searching online for pools, supplies, pool chemicals, pool chairs, etc. If your website doesn’t say about pool supplies or anything related to pool supplies, then you aren’t likely to get the right type of traffic to your website. SEO helps people searching for your products and services find your business, by optimizing your content to focus on the keywords they are searching for.

SEO requires a significant amount of time and effort to begin building your visibility around specific, relevant keywords. However, as time goes on and after you’ve built a strong presence, it becomes easier to maintain the levels of website traffic and visibility you’ve been working towards. Smile MEDIA can help you create and enhance your search engine visibility for the long-term.

Search Engine Marketing (SEM) / Pay-per-click Advertising (PPC)

Search engine marketing is the term used to describe paid strategies for increasing search engine visibility, though you’ll typically hear it referred to as Pay-per-click Advertising (PPC).

Pay-per-click advertising (PPC) is remarkably similar to SEO, in that it is also based on optimizing your website for keywords and phrases that are relevant to the products and services you sell. The difference lies in that PPC requires you to bid - based on market prices - to appear higher in the search engine results for the keywords that you choose. When combined with SEO, PPC can amplify your visibility very quickly, helping you to increase lead generation.

With PPC ads, you only pay for visitors who see your ads and click on them. Therefore, the more targeted your ads are, the better, as you’ll get more qualified leads clicking on your ads, and you won’t be paying for lower quality leads.

PPC ads can be an affordable way of advertising and can be run on any of the existing search engine platforms, such as Google, Bing, and Yahoo, and they can even be run on social platforms like Instagram and Facebook. Smile MEDIA can help you plan PPC campaigns that deliver the results you're looking for, fast.

Social Media Marketing

The third component of SEM is social media marketing, which is a key aspect of increasing your website’s visibility online and helps to establish social proof. It helps to clarify your brand messaging, expand your online reach, and build trust with potential customers. Unfortunately, social media marketing doesn’t always get the attention it deserves, and often isn’t properly implemented. When done well, however, it can be a powerful tool for marketing your business.

Along with being a powerfulcomponent of maintaining a strong digital presence,social media is a form of communication that many of today’sdigital users enjoy and use frequently. Therefore,you are limiting your potential audience by not being involved in thesocial media conversation.

The social media marketingexperts atSmile MEDIA excel at creating content for various social media platforms that drives user engagement and builds brand loyalty. Let us help you build and grow your social media presence.

Content Marketing

“Content” refers to more than just the written word. It also includes videos, audio files, images, and any other digital media that can be published and shared online. Specific examples of content used in content marketing include blogs, infographics, videos, how-to-guides, e-books, webinars, podcasts, e-courses, casestudies, press releases, and much more.

When itcomes to producing content for the digital world, it’s important that each piece of content is original, high-quality, and relevant to your audience. The more engaging and authentic the content is, the more likely it is to be digested, and potentially shared with others.

When done strategically, content marketing can bean extremely powerful way to increase your search engine rankings, boost your overall visibility, and increase brand awareness. At Smile MEDIA, we understand the importance of great content marketing, and we can help you to become a thought leader in your area of expertise.

Email Marketing

Email marketing is an excellent way to nurture your existing leads in all stages of the buyer’s journey. When a visitor comes to your website, they may or may notbe ready to buy somethingfrom you, but they may be willing to fill out a form to get updates or to download content.

Email marketing is also a great way to help potential customers to better understand your productsandservices, and to stay in communication with buyers that may be on the fence about making a purchase. Plus, italso allows you to target your efforts a bit more, which is more cost-effective, since your email subscribers have indicated they want toreceive content from you.

When used in combination with blogging and social media, email marketing can ultimately help you create more powerful digital marketing campaigns.

Smile MEDIA: Striving to be the Best Digital Marketing and Website Design Agency

At Smile MEDIA, we have built a reputation for being one of thebest digital marketing agencies around. We work hard to deliver results that exceed customer expectations for businesses of all sizes and types.

Why Work with Smile MEDIA?

Smile’s team of digital marketing professionals brings their collective knowledge and experience together to deliver digital marketing solutions that stand out. We believein the following core values:

  • Simplicity and Efficiency
  • Long-Term Business Partnerships
  • Talent Acquisition and Development
  • Client Satisfaction: Guaranteed

Want to Work with Smile MEDIA?

At Smile MEDIA, our goal is to help your business market more effectively, resulting inincreased profits and long-term growth. Are you ready to get started?