4 Reasons Your Business Needs an SEO Strategy

Why have an SEO Strategy...

If you’re still going back and forth about whether to invest in a Search Engine Optimization (SEO) strategy – stop right there. The answer is absolutely – yes. There’s no question about the value of SEO, when done right. However, it’s important to spend the time developing a solid strategy before you begin. Otherwise, your efforts and investment may yield an unsatisfactory return.

Here are 4 reasons why SMILE media recommends working with a digital marketing agency to create an SEO strategy for success:

1. Increase Website VisibilityIncrease Website Visibility

People are already searching for the products and services you offer (unless you sell something extremely obscure and un-useful, but why would you do that?) SEO is all about optimizing the many aspects of your website to attract customers looking for the products and services you sell. The more relative your website is to what certain searchers are looking for, the more likely it is to be found.

According to data collected by Search Engine Land in late 2016, Google confirmed that it handles trillions of searches each year from individuals around the world. By spending time ensuring that the pages of your website are optimized for search engines and the people searching, you can effectively increase your website visibility. Working with a professional agency with SEO expertise can improve your chances of success.

2. Maximize Return on Investment (ROI)

As noted above, when done well, SEO is a powerful marketing tool for any business. However, to get the most out of your efforts, you need a well-thought-out strategy to follow. You’ll begin by identifying your ideal audience, followed by determining keywords relevant to both the products and services you offer as well as what your ideal audience is searching for.

From there, you’ll need to put together a plan for targeting these keywords on your website, as well as implementing them into the content you share with your target audience. Some keywords are easier to rank for than others, so it’s important to work with experienced SEO professionals to identify keywords which are likely to generate the most traffic to your site.

3. Cater to Multi-Device Users

In addition to optimizing your site for desktop users, it has become essential for businesses to optimize their content to users on any device. In many cases, users may even switch from one device to another during the same session, so it’s important that your website is optimized for today’s multi-tasking and on-the-move users.

Without a planned SEO strategy, it may be difficult to know whether your website content is optimized for multi-device users. However, if you do the necessary research to determine what types of devices your intended audience is using, and how to best reach them, you can create a strategy to reach your targeted goals. A professional digital marketing agency can work with you to develop a plan to help you reach multi-device users.

4. Optimize for RankBrain

One of Google’s more recent algorithm updates, RankBrain, now has a significant effect on your SEO results. RankBrain favors keyword phrases over simple keywords, and especially those that one might use in a voice search. Google likes content that incorporates phrases that people might naturally use in a conversation when looking for a specific product or service.

It can be difficult to know how to write in a way that is both natural and strategic. It takes a highly skilled copywriter with experience in SEO to get it right. Therefore, it is recommended that you work with a quality digital marketing agency in New Hampshire. SEO today is quite tricky, but with a well-planned SEO strategy, you can reach your goals faster, and get better results.

Do you need help creating an SEO strategy for your business? Contact us today.

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Lisa Leslie
A writer by nature, Lisa has a way with words that captures her readers' attention and drives them to action. She has intuitive writing and editing skills, in addition to 10+ years of experience in traditional, digital and social media marketing. When she's not writing, you'll find her enjoying the outdoors with her family.
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