Digital Marketing

Best Marketing Practices for Medical Spas
What do my potential clients want?  What questions are they asking Google?  Do I provide the services they seek?  These questions, among many others, are important questions to ask yourself when building your medical spa... read more
Understanding the Differences Between Content Strategy and Content Marketing
At this point, if you don’t work in the marketing industry, you’re probably thinking, “What? They’re not the same thing?” It’s okay. If you didn’t know there was a difference between “content marketing” and “content strategy” – never mind “content... read more
Searching for Better Search Engine Marketing: 5 SEM Commandments
Search Engine Marketing (SEM) has made the internet a tool that magnifies the marketing efforts and resources that you use exponentially. With digital marketing, your creativity and efficiency will bring you to the top and help catapult your... read more
SEO Best Practices: The Best Way to Increase Your Brand's Visibility
Do you want to increase your brand visibility? You may want to try some digital marketing strategies that can place your brand in the limelight. Because the world is continuously evolving and modernization is clearly unstoppable, you need to keep up... read more
Animation vs. Live Action: Which Makes the Best Corporate Video?
Life is filled with debates on which is better. Sometimes these debates are thankfully simple, like Summer vs. Winter or Chocolate vs. Vanilla. However, we’d like to address a much more difficult decision - Which solution is better suited for your... read more
7 Tips for Building an Effective Content Marketing Strategy
You’ve likely heard this a few times by now, but it’s worth repeating – Your business needs to generate high quality content to be successful today. And, even if you’re publishing high quality content regularly, you still might not be seeing the... read more
Creating a Competitive Analysis for Your Small Business
If you’re just starting a business, or trying to grow your business by improving your company’s competitive advantage in the market, a good place to start is with creating a competitive analysis report. Through research, analysis and reporting, you... read more
Best Practices for Creating Successful Social Media Marketing Plans
Is this the year you’re going to create a successful social media marketing plan for your business? If so, we’ve got some great tips and resources to help with your bold endeavor. It’s not rocket science, but anything worth doing isn’t usually easy... read more
5 Myths About SEO – Debunked by SMILE media
There are a lot of agencies and self-proclaimed SEO gurus out there spreading around a lot of misinformation regarding SEO. With so much information at our fingertips, it can be difficult to differentiate fact from opinion. And, while opinions aren’... read more
8 Signs You Should Invest in Digital Marketing – NOW
You’ve been putting it off for months, maybe even years now. Why? Investing in digital marketing is time-consuming, expensive, and it is sometimes quite difficult to measure its effectiveness. It isn’t an overnight solution, and it isn’t something... read more