Top SEO Tools SMILE Recommends

Here are some Best SEO Tools for Businesses

As a business professional, SMILE knows you’re always trying to stay up-to-date with best practices whenever possible. With Google’s search algorithm constantly changing, it can be tough to know how to put together a successful search engine optimization (SEO) strategy.

Luckily, there’s no shortage of tools out there claiming to help you with your SEO efforts. Some of them help you with several aspects of SEO, while others offer assistance with just one piece of the pie. Some tools help with keyword research, while others help with topic generation, checking on-page SEO optimization, and more.

No matter how you slice it, there are more SEO tools out there than you could every possibly try - nor should you have to. At SMILE, we understand how important your time is, and that sometimes there simply aren’t enough hours in a day. So, we’ve put together a list of recommended SEO tools to save you some time. You’re welcome.

Free & Low-Cost SEO ToolsBest SEO Tools

There are few companies out there which offer a set of free tools, or a free account to individual, entrepreneurs and small business owners. These free accounts have limited functionality, but are a great place to get your feet wet.  And then there are a variety of tools which solve just one part of the equation. Here are 10 of our favorites:


With a free SEMrush account, you get 10 searches per day, 10 results per search, 1 project, 10 keywords to track, and 100 pages to crawl. If you’re looking to get some practice with SEO, this free tool may be a good place to start. It’s easy to use, and the free version does offer some great insights.

Moz offers a whole suite of free tools, including: Keyword Explorer, My Business Listing (local search), Open Site Explorer (link analysis), MozBar (on-page SEO metrics), and more. Keyword Explorer is one of the most popular tools, as it allows you to narrow down the most relevant keywords for your site. They also offer paid subscriptions.

Google Tools

When it comes to SEO tools, it may come as no surprise that Google themselves makes some of the best tools. In addition to Google Analytics, a few of our recommendations include:

Google Trends is a tool which shows the popularity of any given keyword over time. It shows if keywords are trending vs. starting to become dated, so you can be sure to choose the best keywords for your SEO efforts. The tool also helps users to find keyword related queries for topic generation.

Knowing your site’s speed is more important today than ever. It’s definitely up there on Google’s list of ranking signals to look for, so it makes sense to keep it up to par.  Google PageSpeed Insights allows you to see how Google views your site speed for both mobile and desktop users. Google even offers tips for improving your page speed.


Buzzsumo offers the ability to search for topics that are most shared and trending now, that are relevant to your ideal keywords. You can search specific timeframes, languages, content types, and more. This tool helps users to see what people are reading, watching and engaging with. The tool is easy to use, and free up to a certain number of certain per IP address, per day.

Answer the Public

Answer the Public is a tool that is slightly similar to BuzzSumo, in that it searches for content that is trending now and/or shared often. However, this tool also provides ideas for potential SEO-friendly blog post titles and other content based on questions real people are asking. Results are displayed visually or in a list form, and link to articles on Google in order of popularity.

Of course, for best results with SEO, we recommend working with a digital marketing agency that specializes in this field. SMILE media, a digital agency in Boston, works with a talented group of SEO professionals to help increase your page rank and grow profits for your business. Contact us today to find out how we can help.  

  • Shareshare_facebookshare_instagramshare_twittershare_linkedin
author image
Lisa Leslie
A writer by nature, Lisa has a way with words that captures her readers' attention and drives them to action. She has intuitive writing and editing skills, in addition to 10+ years of experience in traditional, digital and social media marketing. When she's not writing, you'll find her enjoying the outdoors with her family. Protection Status