Digital Marketing

What’s the Best Content Length for SEO?
Copywriters and marketers struggle with this very question on a regular basis. With Google and other search engines changing their algorithms faster than we can keep up, it can be hard to answer this question definitively on any given day. Today the... read more
4 Reasons Your Business Needs an SEO Strategy
Why have an SEO Strategy... If you’re still going back and forth about whether to invest in a Search Engine Optimization (SEO) strategy – stop right there. The answer is absolutely – yes. There’s no question about the value of SEO, when done... read more
Top SEO Tools SMILE Recommends
Here are some Best SEO Tools for Businesses As a business professional, SMILE knows you’re always trying to stay up-to-date with best practices whenever possible. With Google’s search algorithm constantly changing, it can be tough to know how to... read more
How Much Are Businesses Spending on Digital Marketing?
And what are they spending it on? According to a Gartner CMO Spend Survey released in late 2016, marketing budgets appear to be climbing consistently. In fact, according to the CMO survey, budget increases have been steady for the past 3 years.... read more
8 Reasons Why Your Digital Marketing Isn't Getting the Results You Want
The fact is – digital marketing is hard. Marketing today is much different than it used to be, and much more complex to boot. In the age of short attention spans, overcrowded emails, and a sea of content everywhere you look, it’s tough to get anyone... read more
How Color Psychology Affects Your Business
Color design is one of the most interesting, yet complex aspects of marketing. Even outside of marketing, we use colors alone just to establish an identity for ourselves. All colors have both positive and negative identities. For example, red is... read more
Key Steps to Building an Effective Social Media Marketing Strategy
Social media marketing is a vital trend in promoting businesses online today. An effective social strategy can transform into customer engagement and generate profits in the long run. With the help of a Boston Internet Marketing company and the... read more
5 Powerful Reasons Why Video Marketing Works
What’s your go to for entertainment? If it were 100 years ago, you’d probably be reading a book. If I had to guess for the present time, I’d bet you pick up your phone and start opening Facebook or YouTube. If you’re a true media savant, you may... read more
9 Reasons Nobody Cares About Your Business
The Importance of Sharing the “Why” Everyone loves a good story, and if you dig deep enough you probably have one to tell! If you think that no one is listening to your story – think again. According to Marketing Sherpa, “online adults aged 18-34... read more
5 Small Business Marketing Tips for Success
If you’re looking to grow your small business in the coming year, there are a few marketing trends that you simply cannot ignore. In the past, you may have been able to slide by without investing a significant amount of time and money into the... read more