Intuitive navigation

Information Architecture

People typically use online applications because they are looking for a simple solution to a problem or a goal. Therefore; it is imperative that your content is laid out in an organized and intuitive way. Navigating through your application design shouldn’t feel like solving a puzzle or making your way through a maze.

It’s not rocket science, although building an effective information architecture does require strategic planning and design. The simpler and more intuitive your application is to use, the longer visitors will stay, and the more likely they are to want to continue to engage with your brand. Providing a clear and user-friendly information architecture within your application will make it easy for viewers to find exactly what they’re looking for.

A Guide to Developing a User-Friendly Information Architecture